PION — Interactive Population Survey Platform — is a new Uztelecom service for corporate clients. It helps conduct surveys among selected segments of the subscriber audience, obtain structured results, and make marketing and product decisions based on real data.
Launching a new product, changing service terms, entering another region, or preparing an advertising campaign always begins with questions.
How interesting is the offer to the audience? Which product features are truly important to them? How do the expectations of residents of different regions differ? How do potential customers perceive a new idea?
The earlier a business gets answers to these questions, the fewer decisions it has to make based solely on assumptions.
This is exactly why Uztelecom presents PION — a specialized platform for conducting interactive surveys as part of commercial B2B projects.
What is PION?
PION is a tool for studying the market, audience needs and behavior, testing products, validating marketing hypotheses, and addressing other research tasks for businesses.
The platform makes it possible to reach not the entire audience at once, but specific segments that correspond to the objectives of a particular study. The sample can be formed based on age, region, and other agreed parameters.
The platform is hosted on Uztelecom’s server infrastructure. Invitations to participate in a survey are delivered to subscribers via SMS, while the results are collected and presented to the corporate client in a convenient format for analysis.
Thus, PION brings the entire research process together in one system: from defining the audience and sending invitations to obtaining results, reports, and analytics.
How does the service work?
The survey process consists of several consecutive stages.
1. The corporate client defines the objective and audience
The company provides a Uztelecom specialist with the criteria that survey participants must meet. These may include age, region of residence, and additional parameters required for a particular study.
2. The target sample is formed
Based on the specified criteria, Uztelecom forms a sample of subscribers who meet the requirements of the study. This approach makes it possible to focus specifically on the opinions of the audience for whom a product, service, or marketing offer is being created.
3. SMS invitations are sent to subscribers
The participant receives a message containing a link to the PION platform. By following the link, they can answer the questions at a convenient time.
4. Responses are collected on the platform
The collected data is systematized and prepared for further analysis.
5. The client receives the results
The corporate client receives survey results, reports, analytical materials, and visualization of the collected data.
Instead of fragmented responses, the company receives a clear picture that can be used when preparing further business decisions.
What tasks can be addressed using PION?
The platform can be used to conduct various commercial and marketing studies, including:
- studying demand for goods and services;
- identifying the needs and preferences of the audience;
- analyzing the behavior of potential customers;
- testing new products and services before launch;
- evaluating concepts, offers, and advertising ideas;
- comparing the opinions of different age and regional groups;
- obtaining data for product development and improving service quality.
PION enables businesses to hear the audience before making important decisions and better understand which offers truly meet their expectations.
Advantages of the PION platform
Wide Uztelecom subscriber audience
The service makes it possible to conduct research among selected segments of Uztelecom subscribers in accordance with the objectives of the corporate client.
Precise segmentation
The sample is formed according to specified criteria: age, region, and other agreed parameters. This helps make the research results more relevant to a specific business objective.
Quick launch
Once the research parameters are agreed upon, Uztelecom specialists form the audience and organize the distribution of invitations.
Direct delivery of invitations
The survey link is sent directly to the subscriber’s mobile number via SMS.
Reports and analytics
The client receives not only the collected responses but also tools for analyzing and visually presenting the results.
Uztelecom infrastructure
The platform is hosted within Uztelecom’s IT perimeter and operates on the company’s server infrastructure.
Service cost
The service costs 1,000 soums for each invitation to participate in the survey sent to a Uztelecom subscriber.
Payment is charged upon sending the invitation through the PION platform. Each message within the distribution is billed as a separate unit.
The total campaign cost depends on the number of SMS invitations included in the agreed sample.
First survey — on special terms
From August 15 through December 31, 2026, inclusive, a special promotion is available to promote the PION platform.
Large corporate clients whose monthly subscription payments amount to 15,000,000 soums or more are offered special terms:
- the opportunity to use the PION platform free of charge once;
- a 90% discount on the current tariff for conducting the first survey.
The benefits are provided to corporate clients who meet the established promotion terms. The procedure for applying them and the final cost of the study are clarified when the service is connected.
From a question to a data-backed decision
Strong business decisions begin with understanding the audience. PION helps businesses learn the opinions of the people for whom a product is being created, test ideas before their large-scale launch, and turn the responses received into data that can serve as a reliable basis for decision-making.
To launch a survey, define the sample parameters, and calculate the cost of the study, contact your Uztelecom corporate manager at *****/
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